Client Overview
Corey Astill is an attorney, entrepreneur, and public policy professional based in Utah who has experience in government affairs, healthcare policy, and business leadership. His wife, Eileen, is a nurse with a familiarity in the healthcare sector.
It is through Corey and Eileen’s experiences being parents of four children that inspired them to open a SOS Franchising center.
American Fork’s first clinic started operating in June 2023, while the second one opened up two years later in September 2025 in Draper.
The Starting Point
A Career Based On Problem Solving
Prior to SOS, Corey had established a career based on his ability to manage difficult systems.
From experience with governmental affairs and healthcare policy work, he knew how to make things happen amidst regulation and structure.
That background gave him a different lens when he and Eileen started looking at business ownership.
They were not looking for a side entrepreneurial venture.
They were seeking to find a way by which they could help people in their own community and have a business model that had worked before.
SOS Franchising came as a combination of both: a clinical approach that worked with a tried-and-tested business model.
The Challenge
From Policy Experience to Clinical Operations
A background in law and public policy prepares one with systems knowledge, but it is not enough to equip someone to run a clinical operation.
During the early months following the establishment of their clinic in American Fork, the Astills had a number of common concerns like any other new franchisee:
- Recruitment of clinical staff that could perform ABA therapy effectively
- Creation of schedules for patients and staff as enrollments increased
- Understanding the billing and authorization process specific to behavioral health services
- Providing high-quality care at a time when the center was just getting established
None of these goals were accomplished in a single step. They required constant attention during the first year of operation.
Approach
Leaning on a Proven System
Rather than creating new processes, Corey and Eileen simply used the SOS franchise model.
The clinical protocols, hiring, and operational processes had already been tried out in other centers, reducing the amount of guessing involved in the early days of the center.
Applying a Policy Mindset to Quality
Corey’s experience in healthcare policy gave him an appreciation for compliance and quality assurance.
The American Fork location consistently performed at a high level during quality assurance audits, contributing to its recognition within the SOS Franchising network.
Staying Close to the Work
Even as revenue grew, Corey and Eileen remained actively involved in the business.
That involvement helped maintain operational consistency while supporting the clinic’s continued growth.
Execution Timeline
The first year for the organisation was concerned with hiring, building a referral base, and setting the clinical procedures.
Results — Revenue Growth
Operational Impact
From First Year to Full Scale
The revenue rose from $145,060 in the center’s first partial year to over $2.1 million by 2025.
Quality That Matched the Growth
Strong financial performance was matched by exceptional quality assurance audit results, a key factor in the American Fork location earning Commodores Club recognition.
A Second Location
Following the success of the American Fork location, Corey and Eileen expanded by opening a second SOS Franchising center in Draper, UT in Sept of 2025.
Founder Perspective
Corey and Eileen's journey reflects how leadership experience from outside healthcare can be successfully applied to operating an ABA therapy business.
Their decision to open a SOS Franchising center was driven by a desire to make a meaningful difference for families of children with autism while building a business grounded in proven systems and operational excellence.
Watch Their Story
Takeaway
Corey and Eileen Astill's journey shows how experience outside of healthcare can translate into strong operational leadership within an ABA franchise.
A background in law and public policy may not teach someone how to deliver ABA therapy, but it does build discipline around structure, compliance, and execution.
Applied to the proven Sos franchising system, that discipline contributed to steady multi-year revenue growth, Commodores Club recognition, and the successful expansion to a second location serving more families in Utah.
